Kids dazzle in SIDS designs

Children participating in the kids fashion show organised by Samana Institute for Design Studies (SIDS) in Vijayawada on Wednesday.— PHOTO: V. RAJUGirls look like dolls walking straight out of showcase.

There was loud music blaring out in the background and a select gathering eager to cheer models that were to sashay across the ramp.

The auditorium in hotel D.V. Manor reverberated with wild cheers at the first sight of the ‘tiny’ models covered in layers of frilly frocks taking to the dais. They were a set of young kids, all belonging to the 3-4 age group, walking the ramp to showcase garments designed by students pursuing P.G. diploma course in fashion designing and B. Sc Fashion Technology in Samana Institute for Design Studies (SIDS).

“Instead of waiting till the end of the course to showcase their works to the local public, we decided to do it after the first semester for an early exposure to the market,” said SIDS Managing Partner and CEO Samana Moosavi, who went on to explain: “We chose to focus on kids’ wear as there is no garments showroom exclusively for kids. In the absence of wide choice, the young ones are forced to rely on the limited designs available.”

Tiny tots of Delhi Public School (DPS) stepped into the shoes of models and showcased the rookie designers’ works with aplomb.

The girls, who outnumbered boys, looked like dolls walking straight out of showcases. Their heavily frilled frocks with floral strips and a hair band to match with a flower perched on one side made them cynosure of all eyes.

The doting parents sitting among the audience blew kisses as their children walked down the ramp in full public glare.

The entire premises turned peachy when girls emerged in peach-colour frocks and long gowns.

The clothes designed by the SIDS designers were all sold out at the venue itself. “This is the first time that the garments designed by SIDS students did not come back to the institute after showcasing them in the public. Most of the parents of kids who flaunted these clothes, bought them,” said Ms. Samana.

At the end of the show, Baby Tanmay was adudged as ‘Queen of Samana’, Ziya as first runner-up as ‘Style of Samana’ and Ruaina as second runner-up as ‘Style of Samana’.




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